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3 Simple ways to determine if your content is any good
73% of CEOs say their marketing team is not doing a good job.* 58% of marketers say their content is not effective.* Houston, we have a problem. I might be oversimplifying it, but I think that if we...
View ArticleHow to rate a digital marketing agency if your goal is lead generation!
If you have hired or are thinking about hiring a digital marketing agency, you should enter into the process with a specific set of questions and criteria. This is not the same as hiring a graphic...
View ArticleThe truth about marketing automation
This blog post is an excerpt of a presentation given to the Marketing Peer Group of TechConnex. The presentation can be downloaded at the end of the post. And don’t forget to sign up for Marketing...
View ArticleIs SlideShare the missing piece in your Content Marketing Strategy?
Do you have great marketing content but you’re not sure where to post it so that you maximize engagement with your audience and generate real conversions? Social Media Today recently conducted a study...
View Article2015 Digital Marketing Survey
Survey launched in conjunction with Georgian College and the National Research Council [TORONTO, ON] [October 16, 2015.] The 2015 Digital Marketing Survey is a joint research venture initiated by...
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B2B Social Selling webinar – Join us on July 27th
Social Selling Best Practices for B2B On July 27th, Marie Wiese and two of her fellow Canadian Marketing Association (CMA) Business Council members will be conducting a one hour B2B Social Selling Best...
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Bob, I’m listening. Yes, content marketing works.
A gentleman who I shall call Bob (to protect the innocent), runs a successful technology company and he’s been reading our blog for a few years now. We have had the pleasure of speaking several times a...
View ArticleHow to ignore Vanity Metrics by focusing on your Value Proposition
There was a time when marketing was a volume play. Things like ad impressions, email lists, and reach were the things marketers cared about most. Marketers thought that the only thing that mattered was...
View ArticleThe difference between web reporting and web analysis
Your new website is live. Now what? Organizations around the world are dedicating resources and investing money in building websites. Although different websites may serve different purposes (lead...
View ArticleWebinar: Mastering the Donor Journey in the Digital Era
View this webinar now. As many non-profits and foundations are quickly discovering, donor behaviour of late has changed. There are too many choices and too much noise that donors have to cut through...
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